[Skip to Content]




50% OFF

Selected sizes:

0-18 month girl & boy and size 7 & 10 Girl!



Memorial Day Weekend Sale!

30% OFF your apparel purchase!

Our marked Spring and Summer apparel will be:

Save 50% OFF from 9am - 1pm

Save 60% OFF from 1:01pm - 4pm

Save 70% OFF from 4:01pm - 8pm



We now accept shoes sizes up to youth 7!




Checkout our latest Events & Deals
Click Here

Our Locations

Once Upon A Child Rapid City

Gold Standard
705 Mountain View Road
Rapid City, SD 57702
605-716-4141 - Map - Hours
Mon09:00 AM-08:00 PM
Tues09:00 AM-08:00 PM
Wed09:00 AM-08:00 PM
Thu09:00 AM-08:00 PM
Fri09:00 AM-08:00 PM
Sat09:00 AM-08:00 PM
Sun12:00 PM-05:00 PM
Facebook Email
More Info
Gold Standard Look for Gold Standard Stores. They have been recognized for achieving high standards in Product, Quality, Operations and Customer Service.

Job Openings

Click here to go to our Jobs page to learn more.